Research Sub Categories
Seasonal packaging: Is it beneficial for businesses?
Re-designing product packaging to reflect different seasons can be a creative and cost-effective way to boost your brand image and stand out against the competition. In this feature, we discuss some mistakes to avoid and present some expert advice for getting seasonal packaging right.
How packaging must change to cope with growth of e-commerce deliveries
The rise of e-commerce has seen an explosion in the number of products delivered to our doorstep. Yet companies are failing to make the appropriate changes to help packaging cope with the related increase in wear and tear. Here we consider the changes that have taken place and what that means for product packaging.
Make your packaging socially shareable through bold colour and simple imagery
In the digital age, packaging needs to function both on the shop shelf and on the screen.
How to Create the Perfect Unboxing Experience – Choose the Right Packaging
With unboxing channels routinely topping YouTube charts, marketing professionals are switched on to the incredible potential an unboxing video can hold. In this feature we work through an example product to show what features can be capitalised on to make packaging work on the computer or phone screen as well as on the shelf.