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How packaging can be the rise or fall of a cosmetic brand’s success
When packing cosmetics, there are several elements to consider to ensure the quality of the product is maintained. In this feature, we discuss how packaging can protect cosmetics from external factors, meet regulations and reflect the brand's image.
Packing liquid products: what factors must be considered?
Packing liquid products in bulk can be complex. Without the necessary time, qualifications and access to the correct equipment, detrimental consequences can easily be made. In this feature, we discuss the different packing requirements for a variety of liquid products including accreditation, temperature and materials.
Packing food products: what are the considerations?
When packing food, it's crucial that the process is thorough. In this feature, we discuss how to keep a packing facility hygienic, the appropriate accreditation and the different materials and methods. We also explore the risks that can occur if the correct procedures aren't put in place, and whether businesses should hire contract packing companies.
Packing projects: what do businesses need to know?
Outsourcing your business’s product packaging to a contract packer comes with several benefits such as improving efficiency. However, to ensure your project is manageable and turned around swiftly, you’ll need to consider a number of factors. In this feature we discuss guidelines for different forms of packing and the important questions that should be asked.
Seasonal packaging: Is it beneficial for businesses?
Re-designing product packaging to reflect different seasons can be a creative and cost-effective way to boost your brand image and stand out against the competition. In this feature, we discuss some mistakes to avoid and present some expert advice for getting seasonal packaging right.
How packaging must change to cope with growth of e-commerce deliveries
The rise of e-commerce has seen an explosion in the number of products delivered to our doorstep. Yet companies are failing to make the appropriate changes to help packaging cope with the related increase in wear and tear. Here we consider the changes that have taken place and what that means for product packaging.
Make your packaging socially shareable through bold colour and simple imagery
In the digital age, packaging needs to function both on the shop shelf and on the screen.
How to Create the Perfect Unboxing Experience – Choose the Right Packaging
With unboxing channels routinely topping YouTube charts, marketing professionals are switched on to the incredible potential an unboxing video can hold. In this feature we work through an example product to show what features can be capitalised on to make packaging work on the computer or phone screen as well as on the shelf.