Packaging Design Trends in the Food Industry for 2024
Food packaging design is an important aspect for any business that produces or manufactures food products, which is why it is important to stay on top of the latest packaging design trends. If you're curious about the latest food packaging trends, you're in the right place.
Let's check out what's happening in 2024!
Sustainability in Packaging Design
Sustainability is a key factor in packaging design, especially in today’s age where a company’s environmental impact is highly scrutinised. If you are looking to drive conversions, your brand’s packaging should ideally have sustainability in mind.
Eco-Friendly Materials
One way to incorporate sustainability into your packaging is to use eco-friendly materials, including the use of recycled and reusable materials, ranging from glass to plastic. Your packaging should be able to contribute to the circular economy, which can attract eco-conscious consumers to your brand and products.
Minimalistic Packaging
In the same vein, minimalist packaging is also becoming increasingly popular with consumers, particularly as it produces less waste and has a low carbon footprint. You don’t have to be bold or extravagant with your packaging - simple and clean packaging does it.
Graphic Design and Branding
However, while minimalist packaging is on the rise, food products with great packaging designs are not to be overlooked. Branding is crucial for brand recognition, so don’t be afraid to think outside of the box and invest in cool graphics for your packaging.
Storytelling through Packaging
Allow your packaging design to tell its own story, perhaps about where the product is derived from, or simply a representation of your brand’s values. You’ll see more than just company logos on food packaging this year - you’ll see stories shown in creative ways!
Bold and Vibrant Colours
Using vibrant colours is effective at capturing consumer’s attention and can convey many meanings. If you’re looking to make your product stand out on the retail shelf, consider utilising bold colours that scream for attention.
Packaging for E-Commerce
Do you own an e-commerce store for your food products? If so, then your packaging needs to be able to meet the expectations and demands of your customers!
Practical and Protective Designs
When it comes to food packing, the products must be protected and kept fresh. As a result, you can expect practical and protective packaging to be a top trend in 2024. This is especially true for products bought online as they have to endure shipping and transit. This is also an important aspect in terms of food safety.
WePack’s Food Packing Services
If you are looking for co-packing services as a food manufacturer, then WePack and our contract packing solutions have got you covered. By outsourcing your food packaging with us, you can rest assured that your food products will be reliably and professionally packed with expertise and care. From packing seeds and nuts to spices and powders, you can count on us for high-quality food packing services that cater to your every need. Request a free quote today by getting in touch.